Community Banking Powers South Dakota. Crypto Doesn't.

As interest in cryptocurrency continues to grow, many consumers are looking for reliable information to help them better understand their financial options. According to the Pew Research Center, about 1 in 5 U.S. adults have invested in, traded, or used cryptocurrency, making it an increasingly common topic of conversation.

Customers hear about cryptocurrency from a variety of sources, making it difficult to know what information is accurate. You are uniquely positioned to provide the trusted financial education consumers are looking for.

We developed this toolkit to help community banks educate customers about the differences between traditional banking and cryptocurrency while reinforcing the value of banking locally. The campaign is designed to provide balanced, factual information that empowers consumers to make informed financial decisions without discouraging them from exploring the financial products that best align with their goals.