Innovation Station: Putting the “Person” in Personalized Banking
— Charles E. Potts, ICBA Executive Vice President & Chief Innovation Officer Today, personalization reigns supreme. According to Deloitte, about half of Gen Zers and millennials find personalized experiences very or extremely important in their banking and business relationships—an emphasis that’s only increased over the past few years. Personalization isn’t about simply adding a first […]
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