— Megan Olson, President & CEO, ICBSD
Not every community bank in South Dakota has a marketing department. Some do. Many run lean, with one person wearing five hats and no time left to build a fraud awareness campaign or explain cryptocurrency to a curious customer. ICBSD built two new resources with exactly that reality in mind.
The Fraud Prevention Toolkit
Fraud is getting harder for customers to spot, and
it’s getting more expensive when they don’t.
The Fraud Prevention Toolkit, available now at
icbsd.com/fraud-toolkit, gives your bank a
ready-to-use set of materials built around one simple framework: the Four P’s of Fraud. It includes a branch poster, an email template, a press release, a blog post, and five social media posts, all customizable with your bank’s logo and contact information.
You don’t need a designer or a copywriter to put this to work. Download what you need, add your branding, and use it across whatever channels your bank already relies on, whether that’s a lobby poster, a customer email, or a Facebook post.
The Cryptocurrency Education Toolkit
Right behind it is a new Cryptocurrency Education Toolkit, built on the same model. As more customers ask questions about crypto, or consider moving money out of their community bank and into it, this toolkit gives you the tools to have that conversation. It walks customers through the difference between the trust and security of community banking and the risks that come with unregulated digital currency, in materials you can put your name on and use right away. This toolkit is available now at icbsd.com/crypto-toolkit.
Built so every bank can use them
Some of our member banks have a marketing team behind them. Others don’t, and that’s exactly who these toolkits are for. If your bank already has a marketing team, use these as a head start. If it doesn’t, these toolkits are the campaign. Either way, the work is done. All that’s left is putting your name on it and getting it in front of your customers.